MEDIATING ROLE OF STRATEGIC AGILITY ON THE RELATIONSHIP OF HRM STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES IN SELECTED MUNICIPALITIES OF BATANGAS PROVINCE
Irene H. Maralit , Maylyn L. Masilang

1-5

INTERNATIONALIZATION STRATEGIES OF DIGITAL UNIVERSITIES: A STRATEGIC FRAMEWORK FOR UNIVERSITY 5.0
Ali Eskinat , Suat Teker

6-11

AI-ORIENTED RISK ASSESSMENT MODELS IN EMERGING INSURANCE MARKETS: THE CASE OF UZBEKISTAN
Rustam Sadykovich Azimov, Miradil Abdullayevich Mirsadikov

12-17

ECONOMIC POLICY UNCERTAINTY, UNEXPECTED INFLATION DEVELOPMENTS, AND RISK-ON CONDITIONS IN THE TURKISH EQUITY MARKET: EVIDENCE FROM A NARDL APPROACH
Tutku Unkaracalar

18-25

CONSUMER TRUST DURING BRAND CRISES: INFLUENCER VS. BRAND SPOKESPERSON
Hafsah Bilal, Sandy Ipekler Cagliyor, Burcin Kaplan

26-30

EMERGING FACTORS AFFECTING MARKETING: CONTEMPORARY TRENDS AND CHALLENGES
Diwakar Singh

31-35

A DESCRIPTIVE QUANTITATIVE ANALYSIS OF COMMERCIAL SPACE AND THE SPACE ECONOMY
Cuneyt Dirican

36-40

DO OPEC OIL PRICES SHOCKS MATTER FOR THE TURKISH STOCK MARKET? EVIDENCE FROM THE BIST 100 INDEX (2010-2026)
Huseyin Cetin

41-45

PSYCHOLOGICAL SAFETY EXPERIENCES OF HR LEADERS IN THE BURSA AUTOMOTIVE CLUSTER: A QUALITATIVE INQUIRY ON MOBBING, EXCLUSION, AND PARTICIPATION
Ayhan Yazar

46-48

MANAGING INSURANCE AND GLOBAL SUPPLY CHAIN RISKS IN INTERNATIONAL TRADE THROUGH INTEGRATED MODELS
Çigdem Kelepçe

49-52

WHEN AUTHENTICITY SIGNALING BACKFIRES: AN INVERTED RELATIONSHIP
Sara Khwaira, Alpaslan Kelleci

53-57