Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade.
Title & Author(s)
Pages
A field study on sensory cues and customer revisit intention
Gizem Haritaoglu, Alp Tuna Korkmaz, Sebnem Burnaz
Gizem Haritaoglu, Alp Tuna Korkmaz, Sebnem Burnaz
105 -114
Exploring digital marketing in entertainment industry: a case of a digital music platform
Dogan Basaran, Keti Ventura
Dogan Basaran, Keti Ventura
115 - 126
Effect of consumer ethnocentrism on purchase intention of consumers in Myanmar
Atar Thaung Htet
Atar Thaung Htet
127 - 135