JMML: Volume 9 Issue 3

Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade.

Title & Author(s)

Pages

A field study on sensory cues and customer revisit intention Gizem Haritaoglu, Alp Tuna Korkmaz, Sebnem Burnaz
105 -114
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Exploring digital marketing in entertainment industry: a case of a digital music platform Dogan Basaran, Keti Ventura
115 - 126
PDF
Effect of consumer ethnocentrism on purchase intention of consumers in Myanmar Atar Thaung Htet
127 - 135
PDF
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