JMML: Volume 7 Issue 2

Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade.

Title & Author(s)

Pages

The influence of cynicism on mood effect in advertising Chih-Huang Lin

66-71

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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing Ali Levent Kurtoglu, Ali Murat Ferman

72-80

PDF

Investigation of the relationship between attitude and impression management in university students Olgun Irmak Cetin

81-90

PDF

The impact of framing on donation behaviour: a research agenda Sibel Demirel, Sebnem Burnaz, Elif Karaosmanoglu

91-101

PDF

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