JMML: Volume 4 Issue 3

Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade.

Title & Author(s)

Pages

Persuasive messages and emotional responses in social media marketing Halit Keskin, Ali E. Akgun, Hayat Ayar, Tuba Etlioglu
202-208
PDF
RFID adoption for agility in the fashion business Evrim Kabukcu
209-216
PDF
Relationship among big five personality traits, compulsive buying and variety seeking Aysel Ercis, Musa Unalan
217-223
PDF
Innovative procurement in a small/middle sized company Mustafa Ozturk
224-238
PDF
Information systems management at Kosovo energy corporation (KEK) Vehbi Ramaj, Halil Kukaj, Ylber Januzaj
239-243
PDF
From mass customization to product personalization in automotive industry: potentials of industry 4.0 Inanc Kabasakal, Fatma Demircan Keskin, Keti Ventura, Haluk Soyuer
244-250
PDF
Consumer privacy in internet of things Mehmet Marangoz, Ali Emre Aydin
251-258
PDF
Effectiveness of digital public relations tools on various customer segments Necmiye Irem Gulerman, Fahri Apaydin
259-270
PDF
Lifestyle entrepeneurship in technology start-ups: the case of “piri” mobile application Ayla Esen, Tutku Eker Iscioglu
271-278
PDF
An investigation on the effect of personal characteristics of generation y on their entrepreneurial tendencies Gonul Konakay
279-289
PDF
A strategic approach to innovation Ebru Dogan
290-300
PDF
Defining a technology management framework within a defense enterprise Pınar Kaya, Tolga Erol, I. Gokhan Ozbilgin
301-309
PDF
A research on dividend policies of the companies in logistics sector in Turkey Mustafa Yurttadur, Zeynep Isik Altintas, Hulya Gokce, Yilmaz Kurt, Yunus Emre Yildirim, Ibrahim Celebi, Veli Kayar
310-319
PDF
The impact of entrepreneurship on economic growth: GEM data analysis Mesut Savrul
320-326
PDF
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