Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade.
Title & Author(s)
Pages
Persuasive messages and emotional responses in social media marketing
Halit Keskin, Ali E. Akgun, Hayat Ayar, Tuba Etlioglu
Halit Keskin, Ali E. Akgun, Hayat Ayar, Tuba Etlioglu
202-208
Relationship among big five personality traits, compulsive buying and variety seeking
Aysel Ercis, Musa Unalan
Aysel Ercis, Musa Unalan
217-223
Information systems management at Kosovo energy corporation (KEK)
Vehbi Ramaj, Halil Kukaj, Ylber Januzaj
Vehbi Ramaj, Halil Kukaj, Ylber Januzaj
239-243
From mass customization to product personalization in automotive industry: potentials of industry 4.0
Inanc Kabasakal, Fatma Demircan Keskin, Keti Ventura, Haluk Soyuer
Inanc Kabasakal, Fatma Demircan Keskin, Keti Ventura, Haluk Soyuer
244-250
Effectiveness of digital public relations tools on various customer segments
Necmiye Irem Gulerman, Fahri Apaydin
Necmiye Irem Gulerman, Fahri Apaydin
259-270
Lifestyle entrepeneurship in technology start-ups: the case of “piri” mobile application
Ayla Esen, Tutku Eker Iscioglu
Ayla Esen, Tutku Eker Iscioglu
271-278
An investigation on the effect of personal characteristics of generation y on their entrepreneurial tendencies
Gonul Konakay
Gonul Konakay
279-289
Defining a technology management framework within a defense enterprise
Pınar Kaya, Tolga Erol, I. Gokhan Ozbilgin
Pınar Kaya, Tolga Erol, I. Gokhan Ozbilgin
301-309
A research on dividend policies of the companies in logistics sector in Turkey
Mustafa Yurttadur, Zeynep Isik Altintas, Hulya Gokce, Yilmaz Kurt, Yunus Emre Yildirim, Ibrahim Celebi, Veli Kayar
Mustafa Yurttadur, Zeynep Isik Altintas, Hulya Gokce, Yilmaz Kurt, Yunus Emre Yildirim, Ibrahim Celebi, Veli Kayar
310-319