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Journal of Management, Marketing and Logistics - JMML
YEAR: 2017 VOLUME:4 ISSUE:4

Title and Author/s

Page

Understanding nostalgic consumers in a retail environment: a review
Katija Vojvodik
DOI: 10.17261/Pressacademia.2017.721
JMML-V.4-ISS.4-2017(1)-p.327-334

327-334

Advertising message and negative switching barrier: effects on repurchase intention and word-of-mouth
Chang Chia-Hua, Nguyen Xuan Tho
DOI: 10.17261/Pressacademia.2017.722
JMML-V.4-ISS.4-2017(2)-p.335-342

335-342

Is fear of failure a psychological barrier? An empirical study on occupational choices
F. Gulruh Gurbuz, Hande Sinem Ergun, Seray Begum Samur-Teraman
DOI: 10.17261/Pressacademia.2017.723
JMML-V.4-ISS.4-2017(3)-p.343-350

343-350

The relationship between work values and employee voice
Ela Unler, Sibel Caliskan
DOI: 10.17261/Pressacademia.2017.724
JMML-V.4-ISS.4-2017(4)-p.351-358

351-358

Brand love and customer engagement’s role over brand loyalty
Berker Pandir, Bahar Yasin
DOI: 10.17261/Pressacademia.2017.725
JMML-V.4-ISS.4-2017(5)-p.359-365

359-365

An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
Kemal Ozkan Yilmaz, Murat Ferman
DOI: 10.17261/Pressacademia.2017.726
JMML-V.4-ISS.4-2017(6)-p.366-383

366-383

An empirical study to determine the e-shopping behaviors of various consumer groups
Aysegul Ermec Sertoglu, Husniye Ors, Ozlem Catli
DOI: 10.17261/Pressacademia.2017.727
JMML-V.4-ISS.4-2017(7)-p.384-397

384-397

The effects of symbolic image dimensions on employer attractiveness in terms of employer branding concept
Furkan Marasli, Mujdelen Ipek Yener
DOI: 10.17261/Pressacademia.2017.728
JMML-V.4-ISS.4-2017(8)-p.398-407

398-407

The regulatory role of compassion in the influence of the personality trait of responsibility on task and contextual performance
Harun Yildiz, Onur Kavak
DOI: 10.17261/Pressacademia.2017.729
JMML-V.4-ISS.4-2017(9)-p.408-422

408-422

Volkswagen emissions scandal: an empirical study about customers reaction
Gulpinar Kelemci, Erkan Yildiz, Gozde Gusan
DOI: 10.17261/Pressacademia.2017.730
JMML-V.4-ISS.4-2017(10)-p.423-437

423-437

The effect of store image and word-of-mouth marketing on customer satisfaction: a research in Çanakkale province
Polat Yucekaya, Omer Faruk Rencber, Meltem Canoglu
DOI: 10.17261/Pressacademia.2017.731
JMML-V.4-ISS.4-2017(11)-p.438-447

438-447

Is “workplace fun” a new management fashion or another passing fad?
Elif Bilginoglu, Ugur Yozgat
DOI: 10.17261/Pressacademia.2017.732
JMML-V.4-ISS.4-2017(12)-p.448-455

448-455

A research on ancillary product buying intentions of domestic airline passengers in Turkey
Ferhan Kuyucak Sengur, Temel Caner Ustaomer, Mustafa Uzgor
DOI: 10.17261/Pressacademia.2017.733
JMML-V.4-ISS.4-2017(13)-p.456-464

456-464

Target market selection in fresh fruit-vegetable sector using Fuzzy Vikor Method
Nedret Tosun
DOI: 10.17261/Pressacademia.2017.734
JMML-V.4-ISS.4-2017(14)-p.3465-471

465-471

Peer communication in social media and effect on purchase intention
Hande Begum Bumin Doyduk, Elif Okan Yolbulan
DOI: 10.17261/Pressacademia.2017.735
JMML-V.4-ISS.4-2017(15)-p.472-478

472-478

Comparison of young consumers' brand equity perceptions for traditional and non-traditional brands across various product categories
Ozlem Catli, Aysegul Ermec Sertoglu, Husniye Ors
DOI: 10.17261/Pressacademia.2017.736
JMML-V.4-ISS.4-2017(16)-p.479-492

479-492
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